Spark was Scout’s annual user conference, bringing sourcing and procurement professionals, from around the country, together. Roughly 600 customers and prospects attended Spark 2020 at Pier 39 in San Francisco. Scout RFP was acquired by Workday a few months prior to Spark, however, we had not yet taken on Workday branding.

Rick Gaston and were co-designers. We partnered closely with our events, content, and demand generation teams to design the customer journey from start to finish. We worked on the event identity, pre-event marketing, the event website, all onsite, and print deliverables, as well as post-event social and communications, for 6 months.