While at Quip, a Salesforce Company, I illustrated over 80 branded stickers for each city our sales representatives would be traveling to. We sent them out with a suitcase. Introducing a "fun," "collectible" element, incentivized our teams to travel, sell, and "show off" where they had been and sold to. We also sent these stickers to customers, offering customization, and personalization, showing them that Quip cared about them personally. The globalization that this campaign demonstrated, reflected the "anywhere-ness" of Quip as a product.